Brands do better
by doing good.
BienenKollektiv is more than a new food brand. It is an experiment, created to explore the do’s and dont’s of modern consumerism. At its core lies the idea that a brand does better by doing good. In this case it means to provide a high end quality product to a market that is limited by its own standards – while consumers demand more.
We created a brand identity based upon the idea of growing collective with a wide range of diverse members. Each member of the association will be provided by a unique label for their jar. The design language is a modern interpretation of flower power. Based on our principle „advertising through design“ it makes use of highly visible, talkative and engaging esthetics.
In the highly competitive food market, small players with high quality standards usually don’t stand a chance. Which makes their product unavailable to a public with a taste for high end honey. BienenKollektiv provides these small beekeepers with new opportunities by forming a sales association meeting the demands of large supermarket chains.
A Brand with
a heart instead
of a brand core.
A product’s true relevance can not be described by abstract marketing variables. Thus, BienenKollektiv is defined by the the story of each individual beekeeper. Some care for more than a dozen hives while others have their hands full with 2 hives (and a bunch of kids). Their wish to produce a great product becomes the foundation of BienenKollektiv’s brand, design and content strategy.
An organic product
with a digital edge.
BienenKollektiv is a brand conceived for digital outlets. Budget restrictions forced us to develop a design language that would also work in off the shelf solutions for digital media.