CADEX is the premium brand for professional high-performance athletes and their nerdy counterparts. Components and frames enable performances that are hardly comprehensible for the normal mind. Our campaign idea visualizes exactly this break in perception. With a futuristic visuality that suspends physical laws.

Advertising motif with Tony Martin

Bike racing

As a top athlete who consistently overcomes his own limits, Tony Martin is the perfect partner for the new CADEX campaign.

Ad motif with CADEX light spokes and wheels.Animation of the media for the CADEX competition for the Tour de France

High performance advertising
for a high performance brand.

In order to reach customers and dealers alike, the campaign was rolled out through a broad package of measures, which were subsequently targeted in the media. Print and digital campaigns in trade media were flanked by a competition for the Tour de France. An exhibition stand at the leading Eurobike trade show and a brochure were targeted precisely at the special needs of dealers.

Cover of CADEX brochure:
Contents pages of the CADEX brochure:
Contents pages of the CADEX brochure:
Product descriptions for the CADEX exhibition stand