Package
Design.

Most purchase decisions are being made at the point of sale, including digital sales environments. Thus, package design becomes a central factor in brand communication. Our approach for EUBOS was to engage the consumer in a conversation. The typographic architecture of each product guides awareness from brand logo to the key features of the product.

Portfolio logic.
The foundation
for good design.

The brand portfolio is divided into three sections: Basic, Medical and Cosmetic. This makes it easier to integrate new products. Basic design parameters can be applied across the line using only a few distinctive aspects.

ONE IDEA.
250
HAPPY
VARIATIONS.

Package design is only as powerful as its usability. We applied the basic design language over three distinctive lines, 30 products and over 250 different packages.