Most purchase decisions are being made at the point of sale, including digital sales environments. Thus, package design becomes a central factor in brand communication. Our approach for EUBOS was to engage the consumer in a conversation. The typographic architecture of each product guides awareness from brand logo to the key features of the product.
for good design.
The brand portfolio is divided into three sections: Basic, Medical and Cosmetic. This makes it easier to integrate new products. Basic design parameters can be applied across the line using only a few distinctive aspects.
Package design is only as powerful as its usability. We applied the basic design language over three distinctive lines, 30 products and over 250 different packages.