The Catholic hospital chaplaincy at the Düsseldorf University Hospital asked us to develop a means to advertise its services on site. The hospital has for 50,000 patients a year. A large proportion has no connection with religion, but could certainly benefit from the offer. Thus, our task was to bring the Catholic concept of the soul closer to the patients.


Our “Instructions for the Soul” is a medium that translates many of the theological aspects of the soul into everyday language. The basis of the brochure was an instruction manual for vacuum cleaners from the 1970s.

the artist.

The work was illustrated realized by now quite well-known artist Nadine Redlich. The final product went through many iterations until a simple visual narrative was settled on. However, Nadine made sure that most of her family somehow found a way into the brochure.