physé is an innovative fitness enterprise founded by Daniela Fonferek in 2020. Daniela is a renowned Düsseldorf based physiotherapist with a focus on keeping her patients agile when their bodies tell them, they're growing old. Her idea was a studio with physiotherapists at it's core and a program to keep aging bodies agile.
Our idea was to provide Daniela’s concept with flourishing visuals that grow from a simple set of graphic patterns. The basic idea was to adapt the circular movement of bodies and to translate it into an algorithmic process.
While Daniela’s studio space is limited, we searched for possibilities to release the full spatial potential. We applied the repetitive patterns through the audio to expand the brand's identity into the realm of architecture.