Be Simple, Sharp and Strong.

Be Simple, Sharp and Strong.

Our work.

Let’s face it. The one and only task for marketing today is to bring home your brand in milliseconds. To provide a single simple, strong and sharp brand image. Which calls for a new and deep integration of corporate design, product design and advertising. This is what we do since day one. People still ask us what we really are. An advertising agency? Design consultants? Package designers? The answer is: Yes.

Corporate Design.

Corporate Design.

Creating brands that live and breathe.

Public theaters, film productions, cosmetics companies, fitness brands, conferences (big and small), media brands, numerous startups: we’ve all given them a face, an identity, a soul and a body to walk around in. With the common motivation to create a breathing organism, that lives and interacts with the people around it. To be loved, cared for, admired and most of all: to be needed. That’s corporate design. We have added some of these cases to our homepage. Let’s meet and we can show you the rest.

Product and Package Design.

Product and Package Design.

Creating a physical brand experience.

Because a growing amount of purchase decisions are being made at the point of sale (also due to digital sales environments) package design becomes a crucial factor in brand awareness. Which underlines our thesis that all creative disciplines merge in one central craft: to forge a single brand image for all creative manifestations. More importantly (and all strategic thinking put aside) product design is pure fun. It’s somewhere between micro-architecture and everything we love about advertising. Try us.

Advertising.

Advertising.

Mastering the art of commercial mass psychology.

The single most important art in advertising always was and always will be the creative handling of psychology. Everything else comes second: media, artwork, below the line and whatnot. Having our roots in advertising we have no doubt that today’s data driven campaigns use only a small percentage of the true power advertising can offer. We’d be happy to show you more. Just give us a call.

Digital Products.

Digital Products.

(You’re not native until you speak the language.)

We have produced games, websites, apps, digital campaigns and so much more. Some of us have spent entire holidays learning code to understand the inner workings of artificial intelligence. Which comes in quite helpful when analyzing media. Or digital strategies for the next industrial revolution. Or writing social media posts. Or opting out for some days.

Publications and Editorial Design.

Publications and Editorial Design.

Make your Brand stay online when your customers are offline.

You know the relaxing feeling of getting offline and reading a book or a magazine? Exactly. Brands can make you feel that way, too. We have a long legacy of designing (and even publishing) magazines, calendars, books, brochures and everything else printed on paper. Some of these publications even were published in god’s name (literally!), some put public theaters into the purses of people, some still have a sweet spot on top of staples of top creatives as a benchmark for good work. Many of them have been awarded. Can we do something similar for your brand?

Cultural Campaigns.

Cultural Campaigns.

The business side of the show.

This is the stuff we do in our leisure time, right? Wrong. Designing and advertising cultural products (as we might call them), requires the same key cratfs as advertising highly complex industrial assets. The target audience is hard to please, the product itself often is hard to grasp and the competition is strong. Check out our work for Ruhrfestspiele Recklinghausen on the homepage to see how we approach this difficult task.

Event Design.

Event Design.

Make people experience something new.

We have a long history of creating events for clients and our own projects. One particular example is our project „ADCFieldwork“. For the first time, design students from the best design and art colleges in Germany are working on topics and content that lie far outside their traditional field of design. Initiated by the Art Directors Club für Deutschland (ADC) e.V. and CREATIVE.NRW, the cluster for cultural and creative industries (in North Rhine-Westphalia), the students deal with social problems that are normally reserved for expert commissions, sociologists and politicians. We took over the conception, design and implementation of the events.