GIANT.
JUMPSTARTING DIGITAL
TRANSFORMATION.

Though GIANT is one of the world’s biggest bicycle brands, marketing in many markets still relies on traditional outlets. Printed catalogues still are the main means of communication.

To initiate a desperately needed transformation, Frank & Scheer proposed a hybrid model – which had to be realized within a couple of weeks rather than a couple of months.

To reach this goal we developed a centralized information cloud containing all relevant data. Within this new scenario different media became mere access points to this data across physical and digital outlets.

A printed version with a cool and updated design was created for more traditional dealers while a digital, web-based version was provided for those who preferred their mobile devices.