Though GIANT is one of the world’s biggest bicycle brands, marketing in many markets still relies on traditional outlets. Printed catalogues still are the main means of communication.
To initiate a desperately needed transformation, Frank & Scheer proposed a hybrid model – which had to be realized within a couple of weeks rather than a couple of months.
BUILDING A DIGITAL
To reach this goal we developed a centralized information cloud containing all relevant data. Within this new scenario different media became mere access points to this data across physical and digital outlets.
A printed version with a cool and updated design was created for more traditional dealers while a digital, web-based version was provided for those who preferred their mobile devices.