TECHNOPOP.
Industrial
communication.

Really and truly: there is nothing more formidable than working on marketing strategies for complex industrial machinery. It’s awesome, we love engineering and are passionate about transforming innovation into communication. While this reads almost a little too enthusiastic, we really enjoy our relationship with companies which are more „heavy metal“ than „tech“.

The customer journeys of consumer- and capital goods are very different. But generating awareness always is a crucial factor for success. Thus, brand images in industries like measuring, chemical or life sciences rely on esthetics as well. They play an important part in bringing home differentiation in markets that are more and more defined by abstract services.

The next industrial revolution will be invisible. It will be brought to life by bold people who dare to change the inner workings of plants and factories. They will take high risks when transforming process that worked for 100 years. And we are excited to help engineering that process.